THESIS
2018
1 volume (unpaged) : illustrations ; 30 cm
Abstract
We noted the severity of counterfeiting problems all around the globe, especially in China. Counterfeit products affect company images, weaken the willingness of foreign brands to enter the local market, destroy local dwellers’ confidence in products and continuously jeopardize the country’s economy.
I-Square provides anti-counterfeiting and verification solution to branded products so that consumers can verify genuine products easily and the solution can be adapted to a variety of products at the market.
I-Square has an exclusive license to adopt HKUST’s patented (US patent: US8948445, China Invention patent: CN103383738A) technology “Two-dimensional bar code embedded visual information”.
This technology can embed a two-dimensional bar code with a refined image and can combine a ve...[
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We noted the severity of counterfeiting problems all around the globe, especially in China. Counterfeit products affect company images, weaken the willingness of foreign brands to enter the local market, destroy local dwellers’ confidence in products and continuously jeopardize the country’s economy.
I-Square provides anti-counterfeiting and verification solution to branded products so that consumers can verify genuine products easily and the solution can be adapted to a variety of products at the market.
I-Square has an exclusive license to adopt HKUST’s patented (US patent: US8948445, China Invention patent: CN103383738A) technology “Two-dimensional bar code embedded visual information”.
This technology can embed a two-dimensional bar code with a refined image and can combine a verification label and a brand image with the product package.
The anti-counterfeiting label in I-Square’s image anti-counterfeiting solution cannot be copied or transferred, and reuse of packaging can also be prevented. I-Square provide the anti-counterfeiting and verification solution with the implementation of cloud technology. The system can also effectively trace and identify counterfeit products.
I-Square’s solution is low cost, and it provides a handy way of product verification and can be adapted to a variety of products in the market. The system can also provide branded products with add-on service like CRM, data analysis etc.
I-Square aims at eradicating counterfeit problems for the world. Our first step is to solve the problem in China. We need to boost local dwellers’ confidence in domestic products, and at the same time improve enterprises’ image and spice up China’s economy.
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