THESIS
2021
1 online resource (xi, 119 pages) : illustrations (some color)
Abstract
This thesis, consisting of three essays, focuses on examining firms’ operational decisions
in global and sustainable operations management under the influence of regulations.
In the first essay, we study global manufacturers’ sourcing strategies under the influence
of tariff regulation. The past decade has witnessed significant movements to push
manufacturing back to developed countries. Such movements call for raising import tariffs
and increasing consumers’ valuation on products made from locally sourced components.
These factors are believed to motivate local sourcing for firms operating in a single market.
However, it is not clear whether they are equally effective for multinational firms that
produce and sell products in multiple markets. To gain a thorough understanding of this
is...[
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This thesis, consisting of three essays, focuses on examining firms’ operational decisions
in global and sustainable operations management under the influence of regulations.
In the first essay, we study global manufacturers’ sourcing strategies under the influence
of tariff regulation. The past decade has witnessed significant movements to push
manufacturing back to developed countries. Such movements call for raising import tariffs
and increasing consumers’ valuation on products made from locally sourced components.
These factors are believed to motivate local sourcing for firms operating in a single market.
However, it is not clear whether they are equally effective for multinational firms that
produce and sell products in multiple markets. To gain a thorough understanding of this
issue, we build a game-theoretical model to analyze the sourcing decision of a global manufacturer
that maintains production sites and sells products in both domestic and foreign
markets in a competitive environment. The firm can choose to source components from
suppliers located in the same markets of the manufacturing sites to gain tariff savings and
a price premium from consumers’ higher valuation, or choose to source all components
from a single foreign supplier to obtain a lower sourcing cost. We find that the global
supply chain structure plays a critical role in the firm’s sourcing strategy. Consumers’
higher valuation for locally manufactured goods always promotes local sourcing. Raising
tariffs, however, might backfire and discourage local sourcing because of the firm’s global
supply chain structure and the foreign supplier’s strategic response to the higher tariffs.
Finally, local sourcing may hurt consumer surplus even though consumers value locally
manufactured goods more. Our analysis sheds light on the recent movement to push
manufacturing back to developed countries and signifies the importance of accounting for
the manufacturer’s global supply chain structure and vertical interaction with suppliers.
In the second essay, we examine firms’ emissions abatement under the influence of carbon
regulation. Cap-and-trade and carbon tax are two prevalent carbon policies adopted
by governments to reduce emissions and drive clean technology investment. A main difference
between these two regulations is that there exist correlated uncertainties in the
carbon market and sales market under cap-and-trade. We capture this correlation in
uncertainties in the model and analyze how it affects a firm’s technology investment and
production decisions. We find that under the cap-and-trade policy, with the uncertainty
of the future emission price, the firm could flexibly adjust its production quantity to
enhance its profit. Hence, the firm has low incentives to invest in clean technology. However,
with an increase of the correlation between the sales market and the permit trading
market, the profit driven from the production flexibility is weakened so that the firm has
to increase its technology investment to hedge against the future risk of a high emission
price. Making a comparison between the cap-and-trade and the carbon tax policies, we
find that when the correlation is moderate, the carbon tax policy generates a multi-win
situation (i.e., higher expected profit and consumer surplus, more technology investment,
and less carbon emissions). Our analysis provides insights for carbon policy design.
In the third essay, we investigate online retailers’ returns management under the influence
of platform regulation. Product return rate is very high in online retailing, signifying
the importance of returns management. Recently, reselling returns as new has been arising
as an emerging strategy for managing returns, which can save retailers significant
costs but might cause consumer dissatisfaction due to consumers’ peer-indued fairness
concerns. We build a game theoretic model to analyze whether reselling returns as new
benefit retailers. We consider an online retailer selling a product to consumers over two
periods. In each period, the retailer sets the price and refund for a return for that period.
Consumers arrive and make purchase and return decisions. The main catch is that
a portion of returns at the end of the first period can be resold as new in the second
period. We find that reselling returns as new can benefit the retailer even in the presence
of consumers’ peer-induced fairness concerns.
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