HKUST Electronic Theses Two essays on managing the retail marketing mix during a product-harm crisis
by Huidi Lu
THESIS
2022
Ph.D. Marketing
1 online resource (x, 130 pages) : illustrations (some color)
Access
Not presently available for public access at author's request
Abstract
*CONFIDENTIAL*
Permanent URL for this record: https://lbezone.hkust.edu.hk/bib/991013114551003412
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