THESIS
2023
1 online resource (xv, 130 pages) : illustrations (some color)
Abstract
Storytelling is a skill that humans have developed throughout their evolutionary journey
to meet the needs of information transmission and communication. Crafting a compelling
data story demands more attention and study in the big data era. Videos combine the art
of storytelling with cinematic audiovisual elements in a time-based narrative media that
effectively deliver information to the general public. Many data-driven videos are utilized
for promotional, social, and political purposes posing essential questions and challenges in
society, academia, and industry.
In this thesis, I meticulously investigate this phenomenon and the ensuing research
problems via a systematic combination of research methods, including corpus analysis,
expert interviews, and user studies grounded in an inte...[
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Storytelling is a skill that humans have developed throughout their evolutionary journey
to meet the needs of information transmission and communication. Crafting a compelling
data story demands more attention and study in the big data era. Videos combine the art
of storytelling with cinematic audiovisual elements in a time-based narrative media that
effectively deliver information to the general public. Many data-driven videos are utilized
for promotional, social, and political purposes posing essential questions and challenges in
society, academia, and industry.
In this thesis, I meticulously investigate this phenomenon and the ensuing research
problems via a systematic combination of research methods, including corpus analysis,
expert interviews, and user studies grounded in an interdisciplinary methodology that
integrates cinematic arts with data visualization. Specifically, this thesis centers on the
following:
(1) Establishing design guidelines for data videos. Given the relatively short history
of data video creation, there is a dearth of extensive creative experience. The opening
and ending of a data video significantly influence its attractiveness and impressiveness. To augment the effectiveness of data video creation and facilitate accurate and efficient
information transmission to the general audience, I merge established cinematic techniques
to study and develop design guidelines applicable to data videos.
(2) Exploring the design space for short technical storytelling videos. Many short
technical storytelling videos, such as preview videos at VIS conferences, provide valuable
exemplars of a design space. I identify common design patterns in the context of visualization
conferences and correlate them with the storytelling design considerations of movie
trailers and television advertisements.
This thesis contributes to the interdisciplinary study bridging cinematic arts and data
visualization by integrating cinematic storytelling and data-driven storytelling videos. The
aim is to assist data designers in conveying data insights to the general public in an efficient
and intuitive manner. I aspire that this interdisciplinary study will continue to inspire more
engaging and effective storytelling techniques for data-driven storytelling videos and other
storytelling mediums.
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