THESIS
2013
viii, 94 pages : illustrations ; 30 cm
Abstract
This thesis presents two essays that investigate the incentives for information sharing for
supply chains under horizontal competition and asymmetric information.
The
first essay studies the incentive for information sharing when retailers have private
demand information. We consider a model of two competing supply chains each consisting
of one manufacturer and one retailer. The manufacturers take efforts in cost reduction. The
retailers engage in either the Cournot or the Bertrand competition. Information sharing
improves the cost reduction decisions, and it makes the double marginalization effect of
linear wholesale price weaker when cost of effort is small and stronger otherwise. When cost
of effort is low, information sharing improves the cost reduction decision and weake...[
Read more ]
This thesis presents two essays that investigate the incentives for information sharing for
supply chains under horizontal competition and asymmetric information.
The
first essay studies the incentive for information sharing when retailers have private
demand information. We consider a model of two competing supply chains each consisting
of one manufacturer and one retailer. The manufacturers take efforts in cost reduction. The
retailers engage in either the Cournot or the Bertrand competition. Information sharing
improves the cost reduction decisions, and it makes the double marginalization effect of
linear wholesale price weaker when cost of effort is small and stronger otherwise. When cost
of effort is low, information sharing improves the cost reduction decision and weakens the
double marginalization effect, hence the retailers share information voluntarily, which is not
possible when the manufacturers do not take efforts in cost reduction. When cost of effort
is not low, information sharing makes the double marginalization effect stronger. In this
case, only when the bene
fit of improved cost reduction decisions outweighs the damaging
effect of stronger double marginalization and there is a side payment, the retailers shares
information with the manufacturers. In the Cournot model, we show that it is more likely to
have information sharing when either the cost of effort is low, the information is less accurate,
or competition is less intense. In the Bertrand model, it is more likely to have information
sharing when the cost of effort is small, the information is more accurate and the competition
is more intense.
The second essay studies the incentive for information sharing when the manufacturer has
superior demand information. We consider a supply chain with a manufacturer offering a
revenue sharing contract to two retailers who engage in either (1) Cournot competition where they compete in service effort and quantity, or (2) Bertrand competition where they compete
in service effort and price. When the manufacturer's share of the revenue is given, we show
that the manufacturer always has an incentive to share information with one or both retailers.
She prefers sharing information with both retailers when her share of the revenue is large,
cost of effort is large, effort competition is less intense, quantity competition in less intense
or price competition is more intense. The only exception is when the retailers compete in
quantity and the competition is intense, the manufacturer prefers partial information sharing
regardless of the revenue sharing rate. Based on a numerical study, we investigate how the
manufacturer's optimal share of revenue depends on key parameters such as cost of effort,
competition intensity and demand variability.
Post a Comment