The different consequences of benign versus malicious envy
by Yunhui Huang
THESIS
2015
M.Phil. Marketing
iv leaves, v-viii, 34 pages ; 30 cm
Abstract
This thesis draws on and informs the current understanding of the distinction between benign
and malicious envy, predicting that benign envy, as compared to malicious envy, heightens
people’s private self-awareness, which in turn affects subsequent behavior in a variety of
unrelated contexts. Specifically, our conceptualization posits that benign envy should lead to
improved self-control, higher correspondence between sequential choices and greater
responsiveness to affective feelings when making choice relative to malicious envy. Results
from five experiments provide some support for these predictions, contributing to the
literature on different types of envy and also that on self-awareness.
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