THESIS
2023
1 online resource (xvi, 243 pages) : illustrations (some color)
Abstract
Substituting electric vehicles (EVs) for gasoline vehicles (GVs) is conducive to developing
sustainable energy and mobility systems. However, this cannot be accomplished immediately
and requires infrastructure and market support. Charging infrastructure serves as
the backbone and the vibrant marketing and pricing strategies of market players serve as
the blood, the two of which prop up the synergy and efficiency of the coupled energy and
mobility systems. However, a government-oriented developing mode for charging infrastructure
cannot sustain for a long time due to the limited budget. Meanwhile, emerging
technologies are stimulating innovative marketing and operating strategies, and increasingly
stringent environmental regulations are causing great impacts on the conventional
ecosystem...[
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Substituting electric vehicles (EVs) for gasoline vehicles (GVs) is conducive to developing
sustainable energy and mobility systems. However, this cannot be accomplished immediately
and requires infrastructure and market support. Charging infrastructure serves as
the backbone and the vibrant marketing and pricing strategies of market players serve as
the blood, the two of which prop up the synergy and efficiency of the coupled energy and
mobility systems. However, a government-oriented developing mode for charging infrastructure
cannot sustain for a long time due to the limited budget. Meanwhile, emerging
technologies are stimulating innovative marketing and operating strategies, and increasingly
stringent environmental regulations are causing great impacts on the conventional
ecosystem. Such changes influence market growth and competition pattern. This thesis
involves two essential questions: (I) How to develop a sustainable charging infrastructure
investment and construction mode and reduce reliance on government subsidies, and
(II) How to unlock market vitality and stimulate market players in creating innovative
marketing and pricing strategies such that improve efficiency and mitigate emissions.
To solve these questions, we incorporate non-operative and cooperative games into the
sequential-move models to analyze the strategic behaviors of market players and policymakers.
Meanwhile, we further consider information asymmetry, decision uncertainty,
and platform competition to keep consistency with reality. We theoretically prove the
existence and uniqueness of the asymmetric price and wage Nash competition integrated
with nested logit models. Moreover, we demonstrate the feasibility of a market-driven collaborative scheme between landowners with huge consumer groups and charging station
operators. Numerical results imply that it is beneficial for emerging platforms fully
operating EVs to develop innovative marketing strategies by adopting the diversification
strategy. Due to these reasons, the government agency should set aside and wait for market
players to exploit their potential to develop charging infrastructure and marketing
strategies before entering and placing subsidies. This avoids some market players from
taking free rides and fully relying on public subsidies. Besides that, we find that the more
stringent environmental regulations (such as the cap-and-trade policy), the more serious
market growth will be hindered. This implies that cultivating emerging electrified firms
is a viable solution to accelerate the withdrawal of traditional vehicles and strengthen
the sustainable development of the coupled energy and mobility systems.
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